Filled Meal Baguettes
Crusty on the exterior and soft within, loaded with savory fillings that deliver a hearty, complete meal.
Bakery NAMU
Neighborhood bakery and cafe along Poeun-ro in Hapjeong, offering crusty filled baguettes, caramelized canelés, and morning coffee from 7:00 AM.
Guest Rating
4.6 / 5.0
111 verified reviews
Location
Poeun-ro 40-1
Hapjeong, Mapo-gu, Seoul
Daily Rhythm
7:00 AM – 11:00 PM
Tuesday to Sunday (Closed Mon)
Price Level
Moderate
Artisanal loaves & cafe drinks
Neighborhood Bakery
Fresh Bakes and Balanced Coffee Along Poeun-ro
Bakery NAMU serves Hapjeong locals and bread enthusiasts with daily savory loaves, signature pastries, and a quiet indoor cafe space designed for relaxed visits.
Substantial Savory Bakes
Our filled baguettes and sandwiches are made with crisp crusts and generous fillings, balanced to serve as a satisfying meal rather than a light snack.
Handcrafted Sweet Counter
From caramelized canelés and soft chocolate chip cookies to fruit pastries, our pastry trays offer sweet balance to your morning or afternoon coffee.
Indoor Cafe Seating
With wooden tables, quiet corners, and warm natural light, guests are welcome to sit down with a strong cafe latte and freshly sliced loaves.
Signature Counter
Daily Bake Rhythm & Counter Board
Our ovens operate from early morning through the evening. Select a time of day to preview what is ready on the cooling racks and counter displays.
Fresh from the Oven
Early Loaves & Morning Coffee
Opening early at 7:00 AM, the counter is filled with warm salt bread, egg tarts, and freshly brewed cafe latte for Mapo-gu commuters and neighborhood regulars.
- Crisp, buttery salt bread rolls
- Baked golden egg tarts
- Freshly brewed balanced cafe lattes and Americanos
Midday Peak Selection
Meal Baguettes & Caramelized Canelés
The display case reaches peak variety around midday with filled savory baguettes, seasonal strawberry pastries, and our signature dark-crusted canelés.
- Hearty meal-sized filled baguettes & sandwiches
- Caramelized canelés with tender custard centers
- Laminated fruit pastries and croissants
Late Night Comfort
Soft Chocolate Chip Cookies & Tea
Open until 11:00 PM, Bakery NAMU provides a calm evening space where guests can unwind with gooey dark chocolate cookies and quiet indoor table seating.
- Gooey dark chocolate chip cookies
- Packaged take-home artisanal loaves
- Relaxed indoor cafe atmosphere
Artisanal Selection
Signature Offerings
Crafted daily with unhurried technique, highlighting balanced textures across both savory meals and sweet pastries.
Caramelized Canelé
A deep caramelized outer crust holding a moist, aromatic custard center, baked to traditional consistency.
Soft Chocolate Chip Cookie
Rich, slightly gooey in the center, and packed with dark chocolate chunks without tipping into excess sweetness.
Salt Bread & Egg Tart
Golden-brown salted butter bread roll paired with a silky baked egg tart, ideal alongside morning espresso.
Fruit Pastries & Croissants
Flaky layered dough topped with fresh sliced fruit, light sweet cream, and classic golden butter croissants.
Balanced Cafe Latte
Well-rounded espresso with strong flavor profile and velvety steamed or cold milk, crafted to pair with our bakes.
Bakery & Space
Photo Gallery
A look inside Bakery NAMU along Poeun-ro: freshly baked trays, quiet seating corners, and storefront atmosphere.
Guest Impressions
Reflections from Visitors & Regulars
Averaging 4.6 stars across 111 community reviews from neighborhood walk-ins and bread lovers.
★★★★★
“Bakery NAMU gets the balance right — great energy, relaxed crowd, and a space that feels warm without trying too hard. The filled baguettes are the standout, crusty on the outside, soft inside, and properly packed with fillings that feel like a full meal. The soft chocolate chip cookie is warm and gooey without tipping into excess.”
★★★★★
“Came here two days in a row! Loved their canelé. The cafe latte was amazing, strong flavour and well balanced. Very friendly staff and welcoming service. Has plenty of indoor seatings.”
★★★★★
“If you are happening to stay at Hapjeong, this bakery is worth to visit. Their varieties of bread are very delicious!”
★★★★★
“Small neighbourhood cafe. Good sandwiches and breads. We are quite the regulars here.”
★★★★★
“One of my favorite bakeries in all of Korea. The cookies are crazy good!”
Community Standing
“Consistent quality from 7:00 AM morning bakes through late evening tea and coffee in Hapjeong.”
Find Our Bakery
Visit & Operating Hours
Located along Poeun-ro in Hapjeong, Mapo-gu. Walk-ins are always welcome throughout our daily hours.
Weekly Schedule
| Monday | Closed |
| Tuesday | 7:00 AM – 11:00 PM |
| Wednesday | 7:00 AM – 11:00 PM |
| Thursday | 7:00 AM – 11:00 PM |
| Friday | 7:00 AM – 11:00 PM |
| Saturday | 7:00 AM – 11:00 PM |
| Sunday | 7:00 AM – 11:00 PM |
Contact & Location
Address
40-1 Poeun-ro, 1st Floor, Mapo-gu, Seoul, South Korea
Phone
+82 2-3143-3605
Instagram Channel
@bakerynamu
Map Preview • Hapjeong, Mapo-gu